danuta.nierada@new.sobieski.org.pl / d.nierada@stateofpoland.pl

Expert in the field: regional development, society

Areas of interest: national communication strategies, nation branding.

She has extensive experience in leading and managing global advertising campaigns. A specialist in communication strategy, media and content creation across both traditional and modern platforms. For over 20 years she worked for some of the world’s leading advertising agencies, including Publicis Groupe and Saatchi & Saatchi Interactive Solutions.

Currently, she is focused on promoting Poland’s image both domestically and internationally. She serves as Strategic and Creative Director at the State of Poland Foundation. Her second area of interest is the promotion of the Central European region, with a particular focus on the Three Seas Initiative, through the English-language portal 3SeasEurope.com, where she is Editor-in-Chief.

She finds particular satisfaction in organizing festivals, writing film scripts and authoring books that support Poland’s global marketing efforts.